We Weren't Disorganized. Our Tools Just Weren't Talking
We had the tools. The cut was ready. Everyone was doing their part. But we still couldn’t get a straight answer on what had been approved. It wasn’t a versioning problem. It wasn’t miscommunication. It was something more common—and more frustrating: our tools just weren’t talking to each other. This is exactly the kind of issue that pushed us to start building smarter workflows, and eventually, SAMEpg.
Has this ever happened to you?
On a recent show I was supervising, we spent most of the morning tracking down a single approval status.
The cut was done. The network had notes. The team was ready to move.
But… Slack said one thing. Google Docs said another. And the actual Drive folder hadn’t been touched in two days.
There wasn’t a breakdown in labeling or versioning. There was a breakdown in connection.
Everything we use—Slack, Google Drive, Frame.io, Airtable—is good on its own. But they don’t talk to each other. So we lose time bouncing between them. We double-check things that should be obvious. And we ask the same questions three times in three places.
That kind of disjointed workflow is normal—but it’s also a huge drag on efficiency, especially in unscripted.
It’s one of the main reasons Daniel and I built SAMEpg. Not to replace tools—but to connect them.
We designed it to:
✔ Sync communication with asset status
✔ Centralize approvals in a single source of truth
✔ Reduce “what’s the latest?” messages by like, 80%
See How SAMEpg Connects the Dots
If your tools work, but your team still feels like it’s running in circles, it’s probably not the software. It’s the system around it.
Craig Thorogood
Post Supervisor & Co-Founder, SAMEpg